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Case Study
Everetics
This project involved creating a professional digital presence for Everetics, a consultancy that specializes in Customer Support, Service, and Experience optimization. The platform is designed to clearly communicate Everetics’ expertise, showcase services and thought leadership, and facilitate connections with potential clients. By employing a polished, user-friendly WordPress site, the project enhances credibility, improves information flow, and supports lead generation for service consulting offerings.
Case Study
Introduction
Everetics is led by Shane Smith, a veteran in customer support and experience with over 20 years of experience, specializing in reducing friction, improving CSAT, and scaling support organizations. The platform supports Everetics’ mission to help companies transform their customer support and service functions through assessments, training, coaching, and consulting services. Key stakeholders include business leaders seeking to improve customer service outcomes, operations teams, and Everetics’ internal consulting team.
Project Name / Code:
CX Consulting Platform (CXCP)
Category:
Customer Experience / Consulting / Support Services
Location
United States
Project start date
2024
Project Name / Code:
CX Consulting Platform (CXCP)
Category:
Customer Experience / Consulting / Support Services
Location:
United States
Project Start Date:
2024
About
Problem Statement
Everetics needed a site that could properly represent its credibility and depth of expertise. Previously, information about services, training, and support consulting was dispersed and lacked a unified presentation. Prospective clients had difficulty quickly understanding the full portfolio, accessing thought leadership content, or scheduling consultations. A cohesive, modern, and compelling web presence was necessary to communicate value, build trust, and streamline lead acquisition.
Objectives
- Build a WordPress-based website that clearly presents Everetics’ consulting & support services.
- Showcase the experience of the leadership (Shane Smith) and the results they drive.
- Provide service detail pages (assessments, training, coaching) in a structured, easy-to-digest format.
- Include thought leadership content (videos, published work) to establish authority.
- Integrate scheduling (e.g. Calendly) to make it simple for prospective clients to connect.
- Ensure the site is performant, secure, and optimized for conversions and lead capture.
Implementation
The project was implemented using WordPress with custom configuration and enhancements:
Hosting & Infrastructure:
- Deployed on managed WordPress hosting with SSL and standard security best practices.
Database / Storage:
Site content (pages, posts, videos) stored in WordPress database (MySQL/MariaDB).
Media assets (images, video thumbnails) stored via WordPress media library with CDN/caching.
Frontend / UI:
Clean, professional theme aligned with Everetics branding, emphasizing clarity, readability, and trust.
Responsive design to ensure usability across devices.
Backend / Plugins / Custom Code:
Use of WordPress plugins for contact / scheduling (Calendly embed), video galleries, blog / published content.
Possibly custom post types for services to standardize layout and maintain consistency.
SEO optimization, performance plugins, caching, security hardening.
Key takeaways / Challenges:
Presenting expert consulting services in a way that is accessible without oversimplification.
Balancing content richness (videos, published work) with site speed and usability.
Creating clear conversion paths (from learning about services → engaging / booking).
Results / Outcomes
KPIs / Metrics:
- Improved lead generation via clearer service pages and scheduling options.
- Increased time on site for pages with thought leadership content.
Enhanced perception of credibility & trust among visitors (via polished presentation and leadership details).
Before & After Comparison:
| Before | After |
|---|---|
| Information scattered; some pages difficult to find service details or book consultations | Structured, clear service offerings; visible scheduling & contact points |
| Poor user flow for accessing published content or viewing leadership credentials | Improved content organization; leadership and video content highlighted |
| Lower conversion from visitor interest to scheduling a session | More visible CTAs; streamlined scheduling integrated |
Key Improvements:
- Better user clarity on what Everetics offers and how to engage.
- Stronger branding and credibility via leadership profile and service pages.
More efficient path for potential clients to schedule and connect.
Technologies
Technologies / Tools that We used to achieve this task
