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Case Study
Childfree BC
Childfree BC, a platform advocating awareness and support for childfree individuals, needed a modern, user-friendly website that could better reflect their mission and engage their community. The previous site lacked responsiveness, modern design, and seamless navigation, making it harder for visitors to explore resources. DevVerx partnered with Childfree BC to revamp the website, improving UI/UX, site speed, and accessibility. The result was a modern, engaging, and scalable digital presence that aligned with their vision.
Case Study
Introduction
Childfree BC is a non-profit organization that provides resources, stories, and support for individuals choosing a childfree lifestyle. Their website is the primary platform to reach their audience and deliver valuable insights. The organization engaged DevVerx to redesign and redevelop their website to better represent their mission, improve engagement, and ensure accessibility for a wide audience.
Project Name / Code:
Website Revamp – Childfree BC
Category:
Non-Profit / Advocacy
Location
British Columbia, Canada
Project start date
2024
Project Name / Code:
Website Revamp – Childfree BC
Category:
Non-Profit / Advocacy
Location:
British Columbia, Canada
Project Start Date:
2024
About
Problem Statement
The existing website suffered from outdated design, poor navigation, and limited responsiveness across devices. Visitors faced difficulties finding information, and the site did not fully reflect the brand identity or professionalism of Childfree BC. These issues hindered user engagement, reduced time-on-site, and limited the platform’s ability to grow its community.
Objectives
- Redesign the website with a modern, responsive, and user-friendly interface.
- Improve site performance and accessibility across devices.
- Enhance content structure to make resources easier to discover.
- Build a scalable foundation for future updates and content expansion.
- Align design and functionality with Childfree BC’s advocacy mission.
Implementation
DevVerx approached the project with a structured methodology:
- Discovery & Research – Conducted an in-depth analysis of the existing website, user behavior, and competitor benchmarks.
- UI/UX Redesign – Designed clean layouts with modern aesthetics, intuitive navigation, and mobile responsiveness.
- Development & Revamp – Rebuilt the site with optimized code, faster load times, and SEO-friendly structure.
- Content Integration – Organized content into categories, making resources and stories more discoverable.
- Testing & Deployment – Ensured cross-browser compatibility, device responsiveness, and smooth performance before launch.
Key Takeaway: A collaborative approach with Childfree BC ensured the website was aligned with their goals, visually appealing, and technically robust.
Results / Outcomes
The revamped Childfree BC website successfully transformed the user experience and online presence of the organization.
- KPIs / Metrics:
- 45% increase in average session duration within 2 months.
- 60% improvement in mobile usability score.
- Faster page load time (from ~5s to under 2s).
- 45% increase in average session duration within 2 months.
- Before & After Comparison:
- Before: Outdated design, limited mobile support, poor navigation.
- After: Modern, fully responsive design, improved navigation, better content accessibility.
- Before: Outdated design, limited mobile support, poor navigation.
- Key Improvements:
- Improved SEO structure → better visibility on search engines.
- Enhanced engagement → more time spent exploring resources.
- Professional digital presence → strengthened brand credibility.
- Improved SEO structure → better visibility on search engines.
Technologies
Technologies / Tools that We used to achieve this task
